As trade policy becomes a focal point for the 2025 election season, the U.S. is preparing to implement new tariffs on European imports—and that includes many of the highest-quality sauna brands on the market today. If you’ve been eyeing a luxury sauna setup, this is your early warning: waiting could mean paying significantly more.
In this article, we’ll break down what these tariffs mean, which brands are most affected, and what you can do now to lock in pre-tariff pricing before costs spike.
Looking for U.S.-friendly, in-stock options? Explore our full collections of Saunas, Sauna Heaters, and Financing Options.
What’s Happening With Tariffs?
Proposed tariffs on European goods are part of a broader trade shift that would place up to 10–60% additional duties on imported products. This includes wellness equipment and premium wood materials—both core components of today’s top-tier sauna systems.
While the final policy details are still developing, most industry insiders expect these tariffs to apply to saunas and heaters coming from key European manufacturers, especially those in Estonia, Finland, and Sweden.
European Sauna Brands That Will Be Affected
These respected brands are likely to face direct cost increases as a result of the tariffs:
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HUUM – Estonian-made sauna heaters with minimalist design and unmatched performance
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Harvia – Finland’s most established heater brand, known for electric and wood-burning models
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Saunum – Innovative air-mixing and wellness technology for high-end sauna builds
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Cozy Heat – Estonian-crafted wood-burning sauna stoves
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Auroom – Premium European sauna cabins and luxury designs
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Finnmark Designs – Hybrid infrared/traditional saunas with elite finishes
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SaunaLife – Scandinavian-designed indoor and outdoor saunas built for performance
If you’ve been considering one of these brands, purchasing before tariffs are enacted could save you hundreds—if not thousands—of dollars.
How Much Will Prices Go Up?
It’s difficult to pin down an exact number, but based on past trade adjustments, sauna and heater prices could increase by 10–30% across the board for affected imports. On a $6,000 sauna or $1,500 heater, that adds up quickly.
What’s At Risk?
Tariffs would increase costs and complexity across multiple product categories:
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Imported sauna heaters (electric, wood-burning, or hybrid)
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Complete sauna kits manufactured or assembled in Europe
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Thermowood products like Thermo-Aspen and Thermo-Spruce
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Digital sauna controls and Wi-Fi-enabled smart systems
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Luxury sauna rooms with custom glass or paneling
Even if tariffs don’t apply immediately to all products, many retailers may preemptively raise prices to offset risk in their supply chain.
How to Protect Yourself from Sauna Price Increases
1. Buy Before Tariffs Are Finalized
Retailers like us are still offering tariff-free pricing on affected brands—but that window may close soon. Placing your order now ensures you're not paying 2025 markups on a 2024 product.
2. Choose In-Stock or U.S.-Warehoused Models
We stock many sauna kits and heaters in the U.S., meaning they’re not subject to future import duties or supply-chain slowdowns.
3. Use Financing to Lock in Current Prices
Our Financing Options allow you to secure today’s rates while spreading payments over time—protecting you from future inflation or surcharges.
4. Consider a Custom U.S.-Friendly Build
If you're building from scratch, explore our Custom Sauna Design Services and select wood types or heater models less likely to be impacted by tariffs.
Final Thoughts
The sauna industry is shifting fast—and tariffs may soon change how and where we source the best wellness tools. If you’ve been on the fence, now is the time to act. Waiting could cost you more than just money—it could delay your build, limit your options, and reduce access to your favorite brands.
Ready to move forward? Explore our collections of:
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